Calculate SaaS unit economics: Customer Lifetime Value, Customer Acquisition Cost, payback period, and the critical LTV/CAC ratio to assess business viability.
Formula
LTV = ARPU × Gross Margin / Churn | Payback = CAC / Monthly ProfitRevenue & Margin
Average revenue per user per month
Retention & Expansion
Upsell/cross-sell as % of ARPU
Customer Acquisition
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